+principles
12 principles
that will make your travel and leisure experiences more authentic and meaningful while contributing positively to the planet and people
we shape destinations as well as our experiences with our lifestyle and travel choices
3p
12+principles
1. wildlife
2. water & energy
3. waste
4. climate
5. culture & heritage
6. jobs & decent work
7. education
8. inclusivity & opportunities
9. investment
10. resilience
11. ethics
12. local sourcing
here is how we shape destinations
Every time we choose to go to a place or not, every time we choose where to stay and eat, what to do or not, we invest in a destination, its people, communities, its environment and economy.
planet
we rely on nature to relax, discover & explore its beauties
Each time we hike, dive, ski, lay on the beach, soak in a thermal spa, go on a safari, take a sip of a delicious wine and savour culinarily delights we tap into nature's resources.
We can make lifestyle and travel choices to help the environment regenerate and sustain itself.
Here is how.
wildlife
+principle 1
respect biodiversity, natural habitats and wildlife. Choose leisure and travel activities that contribute to eco-systems conservation and regeneration.
water & energy
+principle 3
use water responsibly when travelling.
Privilege clean and renewable energy sources.
waste
+principle 3
be mindful of the waste you create and leave behind when travelling. Choose leisure and travel activities that contribute to waste reduction and clean up.
climate
+principle 4
be conscious of how your leisure and travel choices affect climate. Choose places, food, transport and activities that contribute to reducing climate impact.
people
culture & comminities are a source of inspiration, protect them
Culture, heritage, communities and their crafts and traditions are a great source of lifestyle and travel inspiration. Each time we visit a historical site, roam the streets of an ancient city, bargain in an open market, participate in a local festival and eat local food we touch the heart and soul of these places and their people.
We can make lifestyle and travel choices to support communities and their cultural and heritage.
Here is how.
culture & heritage
+principle 5
choose places and activities that you want to see preserved and thriving. Our leisure and travel money becomes an investment in local people, their economy and the plants.
jobs & decent work
+principle 6
contribute to destinations’ resilience to natural disasters, pandemics and uncertainty, by choosing mindfully the places you go to and the leisure activities you do.
education
+principle 7
Source goods and services from official markets, this will channel much needed resources to education, healthcare and infrastructure. Be aware of and avoid black and grey market offers.
inclusivity & opportunities
+principle 8
Buy locally sourced good and services to help local communities thrive and perpetuate their crafts and traditions.
potential
we invest in destinations with our travel and leisure choices
Each time we choose a destination, a place to stay, activity to do, a souvenir to buy we invest in a place.
We can make lifestyle and travel choices to support local economies and help them develop their potential sustainably.
Here is how.
investment
+principle 9
respect biodiversity, natural habitat and wildlife. Choice leisure and travel activities that contribute to eco-systems conservation and regeneration
resilience
+principle 10
use water responsibly when travelling.
Privilege clean and renewable energy sources
ethics
+principle 11
be mindful of the waste you create and leave behind when travelling. Choice leisure and travel activities that contribute to waste reduction and clean up.
local sourcing
+principle 12
be conscious of how your leisure and travel choice affect climate. Choose places, food, transport and activities that contribute to reducing climate impact.